sloptells / signposting overuse

saturated · discourse · first recorded 2026-07-02 · registers: genres

“Firstly… Secondly… In addition… The key point is…” — guiding the reader through a text too short to need a map. Borrowed from academic writing, deployed everywhere.

⚠ also common in good human writing (collateral score 2.91 — the closer to 1, the more it also fires on acclaimed pre-AI prose)

examples

“There are two things you should know. Firstly, item one. Secondly, item two.”

evidence

occurrences per 10k words, measured 2026-08-17 (run #10, 3 current + 3 vintage models)

current AIvintage AI (2024/25)humans (matched)canon (great pre-AI prose)
pooled0.230.670.680.68
hn0.200.98
cooking0.321.08
parenting0.310.00
linkedin0.00

history

rundateAI /10kvs humans
#22026-07-020.35×0.3 vs humans
#32026-07-020.15×0.1 vs humans
#42026-07-060.67×0.4 vs humans
#52026-07-130.56×0.5 vs humans
#62026-07-200.23×0.7 vs humans
#72026-07-270.47×0.2 vs humans
#82026-08-030.39×0.2 vs humans
#92026-08-100.24×0.2 vs humans
#102026-08-170.23×0.3 vs humans

detector

regex: \b(firstly|secondly|thirdly|in addition|furthermore|the key (point|takeaway|insight) is|here'?s the takeaway)\b

sources

← all tells